international ads

I was in London's Heathrow airport earlier this month (further details to come as to the reason I was there) and I saw two things in the shopping area that made me sit up and take notice. The first was that the duty free alcohol section was giving away free samples of booze, just like they do at the grocery store for meatballs and pita chips. I found this very amusing.
Secondly, I saw these signs on the cigarette boxes... no beating around the bush there!